6 Advantages of having a Website for your Business
Covid took a toll on people’s businesses and subsequently their mental health. Businesses worldwide were affected like crazy as well. A good business ensures good health of the organisation as a whole, doesn't it? Now, let’s think about how your business can gain momentum in the ‘new normal’ i.e. a highly revolutionised digital world. But digitisation saved many businesses. Yet, some businesses were wiped out because they didn’t adapt to a digital aura.
A brand’s website is its identity, especially in today’s post covid digitised world. Does that mean every business should have a website? Long story short, no. But it is much more profitable to have one. Here’s why:
- Makes your Business look more legitimate and professional-
- Creates a good impression on the Consumer-
- Easily accessible-
- Relatively affordable -
- Helps in customer engagement-
- Gives customers access to information, help and customer service-
Want to get an added edge in the business world? Making a website is the way to go! Customers are more likely to put their trust into credible businesses with certain certifications and a sense of validity than those without. Websites add this sense of validity to your business.
Having an attractive website draws the attention of many consumers and compels them to use your products and services. Satisfied customers and eager prospects are more likely to recommend your products or services to others which in turn helps spread the popularity of your business.
In today’s rapidly changing, easily accessible world, everything is available at the consumer’s fingertips. Research shows that most customers purchase products and services online even before visiting the store in person or rather would like to explore your service & product details online before contacting a business. Another important application of your website is social media marketing. Linking your Facebook ads or your Instagram page to your websites helps drive a lot of traffic to your website and helps boost its popularity.
Although slightly expensive to build in the beginning, websites give you a good return on your investment. In comparison to ads and social media, websites are more reliable. They also create a sense of engagement and are easier to access than any other platform.
Business is not just about selling your products and services but also about communicating your goals, visions and purposes to your customer base. To do so, having a website is crucial. Research shows that 60% of the customers will interact with a business through its website if rightly built and maintained.
Having an easily accessible website with all the relevant information makes things much easier for customers. With the help of a website, customers can also have easy access to help, and customer service thereby improving your ratings in the long run through website automation. Although having a website gives your business an added edge, it is not advisable to create one in certain cases. In case you are just starting and are a small creator or a micro-business, it is a good idea to get some initial traction for your business through some solid groundwork and word-of-mouth before investing in a website.